Since opening in downtown Asheville, N.C. in 2000, Tupelo Honey Cafe has become one of the most beloved restaurants in the Southeast. Now with over 15 locations, Tupelo approached Uncompany in 2016 to help in rebranding all of their locations; transitioning them to a more upscale, Southern dining experience. The work that Uncompany has done with Tupelo has earned them 1 Gold, 2 Silver and 1 Bronze Addy awards for Integrated Campaign and Logo design.
Why did you first reach out to Uncompany?
We needed agency experienced talent that could remain flexible based on our budget and quickly changing needs.
What types of projects have you worked on with Uncompany?
Branding and design, Website design and development, Strategy, Video Production, Copywriting, Campaign Development, Marketing, Illustration
Can you share a bit about your experience working with Uncompany and its freelancers?
We have loved working with Uncompany because the restaurant industry has low margins and quick changes and Uncompany was a great strategic and flexible partner to help us weather the storm.
If you were to share one piece of advice to other companies thinking of working with freelancers what would that be?
Try to integrate them as much as possible into your business. Give them more information than you think they need b/c the distance is real and often the watercooler talk in an office is vital to success of campaigns and other marketing efforts that often don’t get relayed to the freelancer.
Any other things you want to add about your experience with Uncompany?
“Uncompany has been a great resource for our team. Their freelancers are extremely talented and professional and their communication is very responsive. We are really getting the talent of a great agency with the flexibility of freelancers.”
-Christin Prince, SVP of Marketing