Introducing our first international featured freelancer Zaine Morgan. Zaine who joins our network all the way from Australia is a StoryBrand Certified Guide that uses the framework of Hollywood movies to craft compelling sales copy.
Read below as he shares his compelling and motivational freelance journey.
To start tell us what you do?
I specialize in story-based copy and have worked with 100+ brands, from startups to enterprise empires like Lenovo, 90Seconds, Nutella, etc.
When I write, I use the world-famous StoryBrand SB7 framework to help my clients create a simple, psychologically compelling story that sells. The results are mind-blowing!
What does your typical day look like?
Diving into the world of freelance copywriting has been the best decision I have ever made. I tend to work 3-4 days a week, and my days involve a 10-min sales call or two, 2-3 hours of writing, and 15 minutes of lead generation. This is enough to pull in a healthy 6-figure income consistently.
The crazy thing is, my friends always ask, “is freelancing consistent?” to which I always reply, “yes.” However, I never understood the full extent of freelancing’s stability until this whole COVID crisis hit. Now, I can say with certainty that if you have your business set up right, freelancing is recession-proof!
What is your “exit” story? Why did you decide to freelance?
Before I became a copywriter, I was working at Domino’s Pizza making $10 an hour. After stumbling upon a book called ‘The 4-Hour Work Week,” I realized the model of a career I was taught in school was not what I wanted.
This sent me down a rabbit hole of traveling around the world, networking, and eventually discovering a way to make a living that doesn’t require all my time and energy or restrict me to one location. Since then, I have traveled and lived in 20+ countries and consistently made $100,000+ since my first year of freelance copywriting.
What are some things you wish you would have known when you started out?
When I started out, I was making all the ‘rookie mistakes.’ However, I was very fortunate to stumble upon a freelancing course that changed my life virtually overnight. (Freelance To Win)
Within 6 months of doing that course and implementing 100% of what Danny taught me, I was able to 4x my income and cut my hours by half!
What is some advice you would share with soon-to-be or wish-to-be freelancers?
As I said earlier, I feel the most important thing to understand if you plan on getting into freelancing is that everyone is different.
Some freelancers, like myself, are the types who are self-motivated and obsessed with success. I have coached a few others like this too, and all they tend to need is a blueprint of a successful freelance business that they can copy and take action on. (I’d guess that 20% of freelancers are this kind.)
The other type is those who have more of an employee mindset. For a while, I thought they weren’t cut out for freelancing at all. However, now I believe that they can succeed. But, they will have to approach things differently. I have only seen these types succeed when they hire a coach who acts like a boss, motivating them, explaining the steps, and forcing them to take action on everything. Without constant hands-on coaching, these types get stuck making pennies and quit.
Moral of the story? Know which type you are. If you need a coach to play ‘boss,’ pay for one. Sure, it will be more expensive for you to get started this way, but it is far better than the alternative of failure.
Lastly, what do you want to be known for in the freelancing community?
Besides the benefits I can give to my clients, I enjoy being 100% open about my business and how I got to where I am. And I love teaching others how to get to where I am too. In fact, I love teaching people how to do my job more than doing my job!